I do have to say that I totally get how WoW has overly simplified the MMO, and I understand players who crave content that requires actual coordination in order to run it. I really do miss the days of WoW when it was actually a big deal to have made it into a raid; it wasn't something you could just queue up for on your own and probably faceroll without any difficulty. The LFR system has destroyed what WoW used to be since nobody needs to be a part of a guild or any organized group of people to see all of the content anymore. I do think you could solve the problem of "why do 40-man when you can just do the 10-man" by rewarding significantly better gear from the 40-man. Perhaps you could choose not to award achievements for 10-man kills and only reward them for 40-man kills. I'm sure there are other creative ideas out there to accomplish this. But I do think I understand your point. There would still be gamers who don't care about the gear and just want to see the content, and they wouldn't participate in 40-person raids because of that. I do yearn for the days of MMOs requiring teamwork to get things done, not the loot pinata that WoW has become. I just also yearn for the days when I could run a raid with some of my closest friends in the game and be able to talk freely and say what we want, something that you can't do if you're in a 40-person talk channel. You can't not do the 40-person talk in the same channel because people would miss call-outs as a result...you need to be in the same channel. So I don't know. That's why I'd like to at least see some content geared towards smaller groups.