One thing to consider, with that type of statistics, accurate or not, numbers are supposedly based on data. Data from games we have now. And it's not going to show people grouping like mad simply because there is no need to socialize to play an mmo at the moment. Many games do not have proper end game. Ofc your statistics will show people doing stuff on their own, what else? If there are no group quests, noone needs to group, if dungeons can be blitzed through in 15 min or done with half the number of people, why bother? The imbalanced limited pvp? Raids...wait, what for, I've done LFR. This may very well be the data reflecting the state of things as they are, by no means can we assume this is what players prefer. Rather what we end up doing often because we have limited, fun group content that actually requires cooperation. It's like saying, 65% of all consumers bought a red shirt last month. Hint: there were only red, and pink with ponies available in the market . It doesn't mean we love red shirts.