The 1%ers with money are chartreuse. The taupe people, by your own argument here, are effectively irrelevant because they make no money and no one knows about them or listens to them. There are also plenty of streamers and youtubers who are a lot less entitled who will plug a game without feeling like they have to be catered to. Not everyone is so vain to try to use their star power to get what they want or try to ruin a game if they don't. Also, you're overestimating the amount of people who watch streams / youtube gamers. It's a lot, but it's still small, proportionally, and it's mostly kids. I'd be willing to wager that IGN has more purchase than the majority of popular streamers.