Thanks Scooter! I think my thoughts on the question are as follows: Leaderboards are going to go a super long way in distinguishing servers as individual communities, in my opinion. People will be looking at the top guilds and players, and which servers they are on. I am sure this will lead to a certain server pride for many server communities. After that, one must examine the servers not at the top. How do they feel like a strong community? I'd say events are a good way to do this as well. Maybe having Devs take control of NPCs now and then rolling schedules so every server gets a chance to watch and take part. Also big server unlocks like the WoW Ahn'Qiraj gates was a big server pride thing, trying to be one of the first to do it, seeing whose server crashed... As for rivalry between PvPers, perhaps you could add a "rival list" feature to the game. This would allow you to, at a click, save another faction player's name in a list. You could then write a note about them in this list, and their name in any match you play at the end result screen would always be a special color, or highlighted. Maybe online you could even check and see who added YOU to their rivil list. Just some ideas I hope aren't too hard to implement but can go a long way to giving people perhaps the "feel" they want, even with a larger base of players being pulled from with a cross-server system.