Whatever the name, I expect there will be some sort of guild structure in WildStar. So I have 3 questions for everyone. 1. What of the game(s), you know, has the strongest guild tools and what made them stand out and special? 2. What are you looking for in a guild? 3. What do you bring to a guild? My response would be: 1. Guild chats are common to all. EQ2 for cross alignment guilding. EQ2 for guild halls and guild levelling perks in the form of amenities for the guild hall, flexible ranking/access system. Rift and WoW for guild levelling perks. EQ2 all-information roster + WoW for crafting recipies on the roster. The Secret World for single person made cabals - people are going to make tons of small guilds anyway, might as well make it easy. I usually make a guild on an alt for extra banking + checking out the guild admin features to the point of understanding them better than the leaders in my main guild Or alternatively make it a good deal harder requiring finishing group content with the people destined for the guild. EQ1 for fellowships. The alternative to a regular guild for small friends groups for adventuring. Guild objectives with both solo, group and multigroup/raid play in EQ2/WoW/Rift. Still haven't seen a roster, that automatically pile alts under main. Still haven't seen ingame forums Fellowship objectives could be cool too. Even though it was not the game itself, but Lootmaster addon in WoW was genius for raiding and keeping a fair EPGP system. 2. Grouping to some degree, some raiding/company for pugging, ingame smalltalk, shop/class talk, craft diversity, mature language. A functional website (if there is no ingame equivalent, and there never is ), written guild rules/guidelines and objectives that the leadership abide to without sudden/frequent unannounced changes or preferential disparities. Transparent reward system for those participating in guild events. Not just a huge memberlist with no common nominator besides everyone wants "something" out of the game/guild. Those >800 member guilds with nothing in common besides having game accounts and chars on the same faction is not my thing, migth as well stick to general chat instead The curticy of equality and respect -- especially when I have something to add on a topic that is in my area of expertice. Leadership that listen, who does not play the favor game, does not misrepresent facts and can cut through the BS if members are not able to settle something between themselves. 3. Average to decent player, allround crafter/pvp'er/pve'er/explorer/collector/achievement ho. I do try to stay on top with changes in my chosen class, and RPG is in my opinion about developing my character as far as I can with the time and oppotunities, I have, while having fun doing it, preferably with people I know or would like to know (the no jerks rule). What is good for the guild (objectives, changes, morale) comes before what is good for me personally. I do not grief people, who prefer to move out of a guild, because their objectives does not/no longer coincide with the guilds. I assume, I am allowed the same curticy, if one day the guild objectives change for something incompatible with my playstyle and expectations or real life change my way of playing.