Sorry could not make this short, started adding my 2c, but it turned into something else I started a talk about a political inguild system in another thread about half a year ago, including some guild perks ideas and inputs from others here on WSC. Also, another thread about peoples experience with guilds. Combinations of prior posts and my thoughts on it. *Guild administration* Ingame guild recruiting system - and as suggested by Lethality, accessable outside game, accessable from mobile/browser out of game too. Customizable 10-tier guild ranks, no more than 10 if combined with the guild team system: Guild teams (multiple teams per members) and customizable roles in the teams - for instance one could make a "raid one team" with leader, tank, offtank, heals, dps, or the "guild healer team" could have the roles class leader, main healer, healer and offhealer. Tag alts to mains. Extensive rights management/delegation for all guild features, and tied to ranks/teams/teamroles. Optional authenticator requirement for withdrawing from bank/depots/guild storage/guild hall. Officer notes Alliance tool, that gives access to an extra layer of communications with alliance guild leaders as a mininum, members as a perk. Guild bank, Guild harvest depot, other specialized storage facility (which I also would want for my characters ) *Guild communication* Message of the Day, accessable from mobile/browser out of game too. Ingame guild forum or as a minumum a couple of ingame customizable pages for guild information, expectations, guidelines, etc. to outline guild objectives and strategy and dress code. Accessable by mobile/browser out of game too. Guild chat, accessable from mobile/browser out of game too. Guild member notes Ingame voice chat (guild, local, groups, raid), push to talk and optional. I agree with Black Wolf about it being nice for some, and if it is optional, why not. Voice chat ingame in EQ2 seems to work nicely for more connective groups outside guild/friends. Calendar feature supporting guild events among other things, accessable from mobile/browser out of game too. Transaparent Guild roster showing professions, recicipies in guild, ranks, teams, roles, alts/mains, paths, class, race, last on, joined, and member/officer notes depending on rights to see them. *Guild showcase* Guild hall for guild trophies Optional Guild bumper/figure/logo for member mounts, speeders, ships, submarines, houses etc. Short-term "superhero" member title for last week top guild in whatever areas there is. Something they can prance around with for a week. If guild hall, appearance mannequins for (optional/obligated) member dress codes. *Guild perks* Personally I am a great believer in recent glory rather than past glory - I work the same way with EPGP - so something that needs maintainance by weekly or monthly activity. Guild perks fades away if not maintained by activity. This leads me to think along the line of categorizing guild perks to some core playstyle, which get maintained by activities in the core playstyle and activities along the same line as the core playstyle. Add a scalable tag so even medium to lower activity can derive some measure of guild perk in a category. Exactly how much is decided by last weeks activities. The perks is one or the other, so the guild leader can pick the one more fitting the guild objectives. So here is some ideas: Activities: doing content in a social guild setting, group content and raid content, and finishing settler objectives Perk: access to open world PvE zone event starters OR access to open world PvP zone event starters, both on a scalable CD. Activities: finding/opening access to zones, instances, war fronts, maps, and finishing explorer objectives Perk: scalable on foot speed bonus out of combat in open world OR scalable speed bonus on flight paths/travelling conveniences. Activities: advancing through lore, researching, identifying, completing epic lore quest lines and collections, and finishing scientist objectives Perk: scalable bonus gold for the guild coffers OR scalable bonus effect/time on some types of consumables (crafting, food, drinks, etc.). Activities: being in the killzone, both from sheer numbers and quality (normal mobs, players, rares, faction bosses, 20 man bosses, 40 man bosses, etc.), and finishing soldier objectives. Perk: summon group members OR teleport to guild flag (maybe from housing/guild hall), both on a scalable CD.