What perks and benefits would you like to like to see for guilds? Have there been tools and features in other games that have been useful? What about fun fluff features? Should guilds be able to gain levels or experience to unlock benefits for their members?* What do people think of the Circles concept? *My personal opinion on this is, "NOOOOOOOOOOOOOOOOOOOOOOOO!" but it's likely my guild will be bringing 30 or so members to the game, so I'm biased in favor of not giving very big guilds more benefits than they already have. I mean, hey, you guys already have an easier time forming raiding groups, right? As for the zerg leveling guilds, I've never had much use for them and think they're mostly for pestering new players and enriching their leaders. For similarly selfish reasons, I'm pretty keen on the Circles idea, which might allow two smaller guilds to coordinate and attempt some higher-level content without trying to merge their cultures and help people keep track of particular friends who make for good fill ins.