That's basically it, it's about greed, they (MMOs) could drop the sub down and operate probably more successfully then at 15. They get those presales coming in, they hear the hype train going and the little dollar bill signs starts jumping around in their eyes. At 9.99 the game still makes profit with the base subs and with CREDD there is possibility to make much more It's justifiable, but it's not smart for a new MMO who is using a Sub to compete with WoW at that price. If you were producing a new car you don't go stand toe to toe with GM/Ford/Chevy/BMW etc, that's asking to get slaughtered. You either go much higher above the products they have or you go below which is how Companies like Hyundai, Kia, Mitsubishi and others have managed to succeed (lower priced cars at the beginning).