Well, in the case I felt I did not get my money's worth, I would contact the company and demand a refund. People did this with GW2, so I know there is a precedence. Pre-orders are not going away. Bonuses to sell pre-orders are not going away. Early adapters are always at risk, whether buying a car or a MMO. If you feel the risk is not worth the reward, simply wait a year before buying. Probably good advice for any major purchase... but for me, $60 is worth spending to get a good name and free stuff in a MMO that I'm planning to play for hundreds or even thousands of hours.