I expect merchandise to be sold through the website. If model is only subscription that would be ideal, if there is both then I speculate that players will find issues in this model. How tempted are the developers in making more appealing flying mounts available through cash shop then it being a reward from game progression. What does that do for bragging rights? F2P is ok but it has been done wrong more so then not and that's assuming that I am statistically correct.