Actually I would say WS already has a sizable fan base, and judging by sites like mmorpg.com and the generally positive feedback from events like the Arkship and PAX I would say it is only growing; and they haven't even gotten started on the real marketing campaign, or beta. Besides that, it's better to start with a small group of devoted fans and grow from there, gaining new players after the initial launch issues (all online games have them); if the game is any good at all word will get around and subs will follow. Umm, what? Those are all (reasonably) successful P2P games... which is exactly what I want for WildStar. My comment "Now you could argue, 'but that's not the way is SHOULD be done'; wake up, it's the way IT IS done." was in reference to Defiance, the latest B2P, which is basically asking fans to shell out $100~$130 up front for the 'full experience' (or risk paying even more later).