I see thread after thread on various mmo forums were players complain that large guilds are terrible and that players in them feel like a number . They feel like a small peon a tiny cog in the huge machine. First off those players have the power in their hands. They always can leave. But also It is about the leadership and how they desire their guild to be. I will use my current wow guild as an example. I have 500 members. I get on I say hello to my guild.. and I get on ts. I set the standard with my officers and the members that if they want to talk to me.. They get on ts. IF they want a private chat I am willing to listen. All my officers are social and helpful and they love seeing more and more players on ts. When we folks need to do content like dailies on the current tier of raiding.. like isle of thunder . we advise folks to group up in sets of 5.. and we hit the island.. its a pvp server.. so we know battles with horde will occur. But by being together.. and being on ts.. if a horde starts messing with a member.. we jump to help. We don't ignore them. we don't mock them because they are having trouble. When I started the guild on this new realm I had only 10 members who transferred with me.. And we slowly but surely.. met and talked to new people. We didn't recruit via an addon. WE didn't blindly invite anyone. WE had actual conversations.. Because we don't recruit for 1 tier we recruit for long term. It is because of this philosiphy that we have been successful at growing and keeping members. The problem with many huge guilds is that the leaders get all these members and then . they have no idea of how to manage those members expectaions. They try to have like.. 4 officers and a gl handling nearly 70 people per person. I think of it more like a class room and a teacher. Keep enough leaders per groups and make sure you as the ultimate person in charge are there to advise and steer the ship the rest of the crew will do well. Build a large guild and just look at everyone as easily replaced. ... well you will grow fast first.. but then ultimately like a deck of cards they can easily crumble. As long as you keep the standards and principles front and center with the entire guild and you are there to help them all.. And you are organized with events to keep everyone active .. you will do great at keeping the majority happy. Try to run a guild like a some evil corporation with an iron fist.. that guild will not last long. Success in pvp or pve doesn't excuse any guild leader from the repercussions of being a jerk to anyone. Respect the guild and they will respect you.