Ditto this. Exclusives (including vanity items, housing bits, mini-pets, and even character appearances) are enough to draw me in. The books are fine and dandy, but just give me a nice, high-quality PDF and I'll be fine. A soundtrack, especially for WildStar, would be great, but I'm completely fine not having a physical disc. I don't care about plastic figurines, books, mouse pads, cloth maps, etc. Mini-pets that aren't otherwise available (and aren't just palette swaps) = priceless.