Personally for me, I would love to see any combination of the following, Actually being able to get physical media i.e. DVD and have it before launch - call me old fashioned but I still love having the physical disc. Name Reservation Early Access Authenticator- Definitely needed these days - plus they could do with an IP lock also. Would love a sort of "founder" special pet that's unique to pre orders and not just a re-skin i.e. the actual model is unique. Beta access I can see would be an enticement to some, but I hope a lot of us might get that anyway. I suppose they could run a open beta weekend to stress test using pre-order people?