Blizzard cinematics >>>>>>>>>> GW2 trailers. I have seen a few backgrounds ads, but none full page and GW2 is probably the MMO that I have seen less backgrounds ads. I have a lot of friends that have heard of WoW, SWTOR, even Aion, but never heard of GW2. Never met someone that knows about GW2 and don't know any one of those other MMOs. This is not true. The game was released on September 2012. They reached 3 million copies on May 2013 The game is a success because it is damn GOOD. At least I don't see any MMO out there that is better than it. That is why it sells well, not because it has an amazing marketing.